IBC Global wanted a way to filter incoming web traffic to identify high-value prospects. Leads would be qualified through a short form, starting with three important options directly on the homepage. I designed the form to be eye-catching and intuitive, and I transformed a multi-choice process into a frictionless user experience. I made it effortless for prospective clients to self-qualify, drastically improving lead quality without adding drop-off.

I designed the webpage and the form using Gravity Forms, HTML, and CSS.

Here is a live version of the form in an animated GIF.