unstrung

For this project, I took on the role of visual designer, crafting the film’s official logo, custom typography, and a series of promotional character posters. The goal was to create a visual brand that captured the heart and energy of the animation.

I began by sketching the typeface by hand, and then brought the sketches into Adobe Illustrator. I digitized and cleaned up the lines, creating a vector logo and a custom typeface built specifically for the film’s branding.

Using Adobe Photoshop, I designed the layout of the character posters. I chose the colors to fit each character's personality and color scheme.