IBC Global Website Re-Design
I led a total brand and website overhaul for IBC Global, a company that specializes in cash value whole life insurance. Transitioning the company away from a generic, bare-bones WordPress template, I established a complete brand identity, including a custom logo and color palette designed for company-wide use.
Given full creative freedom by the CEO, I created a responsive website with an informative, modern layout. The resulting UI is a clean, fresh aesthetic that appeals across generations, appealing to both young and older audiences.
I made sure the site’s design was functional for desktops as well as mobile phones. Below, you can see the mockups for both versions. I created them using Adobe Photoshop.
Desktop Version
Mobile Version